FGI offers one of the leading custom panel solutions in the industry. Custom panels, also known as proprietary panels, are one of the most effective research tools available for clients who conduct a large number of customer studies. Using our SmartPanel technology platform, our rapid design process, and our professional panel management infrastructure, FGI is on the leading edge of custom online panel solutions. Using our proven technology and development process, FGI can build a custom panel in two weeks or less. Once the client-specified panelists are recruited, clients immediately begin using the panel for a wide variety of online studies. FGI ensures that all custom panels fully comply with federal, state and industry laws and standards.
A custom panel may be the ideal solution for your company if any of the following are true:
- You have a need to routinely interview your own customer base, and you need to do it quickly.
- That customer base would be hard to reach in a general population sample.
- Specific subgroups of your customer base would need to be targeted on a study-by-study basis.
- You want to keep in regular touch with your customers about their satisfaction levels and new products and services you're considering.
- You're tired of paying for costly telephone studies that take months to field.
Custom panels provide a fast, easy and cost effective way to conduct your customer research. FGI has been building custom panels for years, and has developed an end-to-end solution for making this process work for your company.
Here's how it works:
First, FGI works with you to design a custom panel that fully meets your current and emerging research needs. Panel size, attributes and recruiting methods are just a few of the key design considerations. Next, FGI recruits your custom panel members using one or more methods. If you have a large amount of accurate email addresses, panel recruitment may be quick and easy. On the other hand, if you lack sufficient addresses, FGI includes a few additional steps required to append email addresses. In addition, phone to web recruiting methods may be appropriate.
Once your panel is built, and often times while your panel is being built, you can begin conducting research. Again, FGI will handle all aspects of this process for you, from sample selection, invitations, programming and hosting, and data delivery. Survey data can be mapped back to key panel attributes, including transactional data, thanks to our research data warehousing tools. Then you can watch your panel grow as well as monitor your survey data on your real-time online portal...all the while saving significant time and money.
To talk to someone at FGI about getting started with your own custom panel, contact our sales department at 919-932-8860 or email us at the following address: firstname.lastname@example.org.