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Because of the increasing costs associated with other methods of data collection and dwindling response rates for phone and mail studies, it seems clear that the future of data collection will depend on the Internet.
The majority of growth in the research industry is taking place online, and so is FGI's.
When we first entered into the world of online research, our primary concern was maintaining the level of quality we have always been known for, especially since we would be working in a mode that had been plagued by questions
about study methodology, data validity and representativeness.
It seemed to us that the best way to begin would be with the same sound research methods and practices that our business was founded upon. These methods are rigorously applied to every study we conduct, regardless of data collection type. In addition, those techniques and processes that are specific to online research are constantly
being evaluated and fine-tuned as the online research business grows and changes.
Our online data collection solutions combine proven research methods with the latest technology. Many of the software packages available for developing surveys and collecting data online are hindered by limitations on the types of questions that can be programmed and the level of complexity that is possible.
FGI believes your study needs should dictate the way your survey is programmed, not the other way around. We have spent years building custom modules to cover virtually any scenario, from tournaments to conjoint, and this library of modules allows us much greater flexibility than some of our competitors. In the event that your study does present a new scenario,
we will simply create a new module for it rather than try to convince you to revise your survey structure.
To see a demo of some of our programming capabilities, click here.
In addition to a sophisticated development framework, FGI maintains multiple levels of server redundancy to protect your study in the event of a high traffic period on our servers. This means that the volume of respondents coming in to take a survey will never prevent those same respondents from actually being able to take the survey.
Whether you need full questionnaire design and analysis, or data collection only,
FGI can conduct consumer studies of all levels of complexity using our SmartPanel of
Consumers, your custom built panel, or your proprietary customer or employee list.
Click here to learn more about our SmartPanel suite and other sample options.
FGI has access to hundreds of thousands of business professionals across a wide range of
industries, company sizes and job titles. Because many of these professionals are difficult
to reach by phone, the Internet is an excellent method for business-to-business studies.
One of the big advantages of an online focus group is the removal of geographical limitations. We can invite people from all over the country or world to participate in moderated groups online. FGI can handle
the entire process from recruiting to delivery of the results. Learn More...
If your target audience is just that - targeted - in many cases a general consumer sample will not be appropriate for your needs. You need to reach people in certain geographies, with certain demographics,
or only those people who are already your customers. FGI can help you build and maintain
a custom panel to reach them. Learn More...
Many legacy telephone or mail surveys can be converted to a web methodology, saving time on the fieldwork, and reducing the overall cost for the project as well.
A number of our clients have found that this conversion allowed them to "rescue" projects that
might otherwise have been lost or reduced due to growing budget constraints.
Until the entire United States population is represented online, there will continue to
be certain kinds of studies that simply cannot be conducted exclusively on the Internet.
FGI will evaluate your project with you to determine the best method possible.
For more information on our multimode capabilities, click here.
In addition to our programming and hosting offering, FGI also provides a "sample only"
option for those customers who have their own programming and hosting capabilities.
FGI will send email invitations directed to your hosted survey from our own panels,
or we can handle the invitations from your customer lists if need be.
For more information about our online services, contact us via telephone or email.
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