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Meticulous data collection is the foundation of all quality research. Without quality data collection,
trustworthy insights are impossible. Seasoned researchers know that world class data collection is a distinct research discipline all its own. Unfortunately, quality data collection methods and insistence on best practices are not standard fare at all research, panel or fieldwork companies.
FGI is different. For over 20 years FGI has set the standard for quality data collection that is delivered on spec and on time, every time. And because we have a deep understanding of research, we are able to anticipate and exceed the requirements of even the most demanding researchers. Simply put, FGI's clients quickly come to expect fast, accurate, and consistent data for their most complex and mission-critical research assignments.
You can expect to benefit from FGI's unique data collection advantages, including:
- Insistence on the use of research best practices for all studies...FGI will not cut corners to make the project easier for FGI
- Rigorous quality control (QC) program throughout the entire data collection process...FGI continuously tracks key measures to ensure the highest quality
- Ability to deploy the optimal mode or modes for your study. FGI offers multiple data collection modes, so you will always get an objective recommendation
FGI has established itself as an industry leader and innovator in online data collection. Specifically, FGI has earned a reputation for delivering high quality data collection for some of the most complex online studies in many different industries. FGI's growth and leadership in the online field is based on the following unique advantages:
- Very experienced project management personnel who provide expert advice during online questionnaire design...FGI will not let you make a mistake on your questionnaire
- High-performing consumer online panel (SmartPanel)...FGI's panel is not overused nor is it comprised of a preponderance of "professional respondents"
- Proprietary and dynamic sampling method (iGAGE) that produces superior results...FGI's method ensures that the optimal sample is used for each unique online study
- Proprietary online data collection platform that is fully integrated with our panel...FGI's platform provides for maximum flexibility in response to your unique requirements
- Very senior online programmers based in the United States...FGI's programmers work directly with the project management and/or client personnel, and they are seasoned professionals who produce the highest quality online survey instruments
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At the core of FGI's online data collection is our consumer panel, called SmartPanel. SmartPanel is recognized as one of the most responsive and well-balanced panels in the industry. The panel is growing daily and is comprised of individuals and families who are highly responsive to a wide variety of surveys. FGI uses a unique and varied approach towards panel recruitment. By tapping many large and proprietary sources, SmartPanel is highly representative, very responsive and never overused.
SmartPanel offers some unique advantages:
- Recruited from multiple proprietary sources
- Very high response rates
- Representative sample
- Verifiable registration data
- 100% double opt-in
- Exceptional panel management practices
- Continuous updating of profile information
- Panelists are not overused
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FGI builds and maintains custom (or proprietary) panels for many Fortune 100 and 500 companies. These custom panels are comprised of client-specified members who are recruited exclusively for the use by our clients and their partners. Typically, clients request a combination of current customers, former customers and target prospects (or competitors' customers). Once developed, FGI clients quickly and efficiently survey the panel and compare results among customers, prospects and other key members.
Using FGI's proprietary online panels, clients are able to:
- Rapidly access a pre-screened sample of customers and prospects...and reduce sampling costs by using customers and avoiding redundant recruiting
- Conduct longitudinal studies and obtain instant feedback that is critical when responding to new opportunities, threats, and unforeseen events
- Segment panel members and identify key attributes for use in creating more targeted marketing, research, CRM, and customer satisfaction programs
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With state-of-the-art CATI systems, predictive dialing technology, and highly-trained interviewers, FGI Research is home for many of the most complex research assignments in the world. FGI conducts business-to-business, consumer, and institutional telephone research.
FGI operates a call center in Virginia Beach, Virginia. We welcome hands-on customer involvement, and invite you to visit our telephone center facility.
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FGI has a dedicated Data Services team that specializes in every aspect of data collection through the mail. We can design and print your questionnaire for you, verify your address information using in-house software, and even recommend a mailing method and strategy to maximize your response rate.
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Many clients require more than one method of data collection to optimally execute their research. An example of this is a very complex survey that would be cost prohibitive on the telephone, but would be easy to complete on paper. For a study like this, FGI would recommend a phone recruit with a mail follow-up, a web recruit with a mail follow-up, or some other combination. In any case, FGI's ability to execute your study across a variety of modes ensures that you will always get an objective recommendation. And that is something that FGI's more one-dimensional competitors cannot guarantee.
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FGI offers both online and traditional in-person focus groups. Unlike quantitative methods, focus groups allow the users, rather than the interviewer, to determine what the important issues are for discussion and further exploration. FGI has deep experience conducting both exploratory and experiential focus groups. Exploratory focus groups are ideal for discussing customer needs and refining new product concepts. Experiential focus groups are best suited for observing customers' product usage patterns and preferences and for understanding product purchase motivations.
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At FGI, we collaborate closely with our customers from developing the survey instrument to collecting the data, all the way through analyzing and reporting the final results. We output to all standard and custom platforms, including SPSS/Quantum, SAS, Wincross, flat ASCII, SQL Server, MS Access or Excel, and Oracle. To simplify and streamline data and information exchange, we often establish secure web-based access and/or file transfer (FTP) areas. There, customers can also upload sample files and other information quickly and easily. Finally, FGI has developed new technologies and approaches that accelerate the delivery of field data and integrate directly with customer systems and databases.
Every relationship begins with a first step. In the research business, that step is the first project that a client entrusts to a new supplier. FGI's heritage and current-day business is based on a rock solid foundation of repeat clients that are truly satisfied. FGI invites you to experience a higher level of data collection from a very different company. It is our experience that the first project you entrust to FGI will certainly not be the last.
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